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Real Estate – Case Study
Client
Ray White Mordialloc
Client Contact
Mr Greg Scherwinski – Director (Tel: (03) 9586 7555)
Client Detail
Suburban Real Estate Business, consisting of both Residential Sales and Residential Property Management
No. of employees
4
Turnover
Around $600,000.
Programme
Assessment & Go Forward Strategy
Objective
Assess the business, the staff and the operating Principal, in order to migrate the thinking and provide the structures and skills necessary to migrate it to a model Real Estate business.
Establish an organisational structure complete with roles and responsibilities, key performance indicators and budgets (profit / revenue / expenses), consistent with that of a model business and with that required to capture the commercial opportunities available to it.
Results
The thinking of the Principal has migrated dramatically, with a strong awareness of and commitment to moving towards a model Real Estate business.
The tools provided and importantly being utilised on a regular and consistent basis, include Business Development Meetings, Customer Relationship Management (CRM) technology and monthly Profit and Loss reporting via an in house (contract) Accountant.
The above tools, work well to complement the existing core skills of the business, namely Listing, Selling and Property Marketing, all of which are consistently undertaken to a high standard.
Finally, as part of the new organisational structure an Office Administrator has been appointed, further lifting the skill base of the business and in recognition of the activities needing to be consistently undertaken by the Principal.
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