THE TOP 8 STRATEGIES FOR BUSINESS SUCCESS

Over the past 20 years, I have enjoyed the participation in and contribution to the growth and success of business' and people.

It is from this continuous process of OBSERVATION, LEARNING, APPLICATION and RE-LEARNING, that I am in a position to share with you the TOP 8 STRATEGIES FOR BUSINESS SUCCESS. 

If your business understands and applies these strategies you will be able to achieve CONTINUED and INCREASING SUCCESS.

1. Marketing & Building the Brand

• Devise your brand and what it stands for in the eyes of the customer.

• Protect your brand.

• Place your brand in front of the people that are likely to benefit from and be interested in it.

• Think creatively, continuously.

2. Winning the Business

• Separate WINNING THE BUSINESS from DELIVERY OF SERVICE, reason being, is that it takes different competencies to WIN BUSINESS.

• The right person or group of people with the required COMPETENCIES will be able to WIN BUSINESS, consistently and continuously.

3. Delivery of Service

• Separate DELIVERY OF SERVICE from WINNING THE BUSINESS, reason being, is that it takes different competencies to DELIVER SERVICE.

• The right person or group of people, with the required COMPETENCIES, will be able to DELIVER SERVICE, consistently and continuously.

4. Finance & Administration

• Know your numbers and understand your numbers on a weekly and monthly basis.

• Drive monthly profitability.

• Driving monthly profitability drives positive cash flow.

5. Infrastructure

• Ensure that the right infrastructure is in place to allow staff to be successful.

• Allocate single point responsibility for infrastructure maintenance and upgrades.

6. People

• Understand the COMPETENCIES required for specific roles and recruit accordingly.

• Look for and encourage DIVERSITY in staff.

• Recognise that as the OWNER, you must continually develop your own Competencies.

• When you think a staff member should be moved on you are generally right, so DO IT.

7. Innovation & Development

• Recognise that CONTINUOUS INNOVATION AND DEVELOPMENT drawn from the TEAM, is the key to your BUSINESS’S SUCCESS.

• IMPLEMENTATION of INNOVATIONS and DEVELOPMENTS is where the value is generated.

8. Key Performance Indicators

• DEVELOP your indicators.

• UNDERSTAND your indicators.

• MEASURE your indicators.

• LEARN from the results gained through measurement.

• ACT, based on the learning.

As a BONUS, may I suggest 4 PRACTICAL ACTIONS to assist your success.

• PLAN YOUR WORK by identifying the 4 KEY ACTIONS (of importance) that if completed today, drive success.

• DELEGATE well and often.

• GO FOR OPPORTUNITIES as IDENTIFIED.

• Do things in HALF THE TIME.

I trust the TOP 8 STRATEGIES FOR BUSINESS SUCCESS, are of real benefit to your and your business.

If we may assist you with further details on the 8 STRATEGIES please contact myself and / or any member of the Human Equity Team.

David Brown, Director
Human Equity Pty Limited