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REAL ESTATE TRENDS FOR 2008
Delighted to share with you a few thoughts on Real Estate Trends for 2008 based on observations by Human Equity.
Naturally, we all see things from a particular perspective and no doubt you also have your thoughts on Real Estate Trends for 2008.
We would welcome your feedback on our Readers Trends for 2008, which we will publish in Business Topics on 7 February.
Further, we would encourage you to consider what actions you may take to capitalize on both your own Trends 08, plus one or two identified by Human Equity.
1. Highly Profitable Regional Offices
40 plus Agents with Gross Commission Income (GCI) of $500,000 plus per Agent or 20 Effective Business Units (EBU's) at GCI of $1,000,000 per EBU, or a combination of the two. Likely to be a Franchise that provides as part of the Franchise Fee, a World Class Operating System, that enables efficient service delivery and effective client acquisition and maintenance.
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2. Small Profitable Specialist Offices
2 Sales Agents with Gross Commission Income (GCI) of $1,000,000 plus per Agent, or 1 Effective Business Unit (EBU) at GCI of $1,500,000 plus. May or may not be a Franchise. Business built on the personal reputations of the Area Specialists. |
3. Closing of Traditional Offices
Grow to a Regional Office size or focus on being an Area Specialist, as detailed in Trend 1 or 2. Traditional Offices, in terms of size and nature may reduce.
4. Women in Real Estate
Real Estate will be recognised by Women as a outstanding career opportunity providing flexibility, direct (substantial) reward for effort, plus the opportunity to serve others.
5. Effective Business Units (EBU's)
EBU's will be implemented as a sustainable means of delivering increasing service standards, whilst combating a downward pressure on commissions from both Consumers and International Players. |
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6. Emergence of the Successful No Office Agent (NOA)
The No Office Agent, outsourcing to specialist third party providers for every activity, with the only exception being the client interface.
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7. International Players
International Players either existing or new, at a Franchisor level, that start to impact on the business models of existing Franchisors and Independents.
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8. Personalisation
Personalisation of the Real Estate transaction to a much larger degree. Examples of which include; individual property websites, individual agent websites and individual client websites, whereby the client posts what they want and agents contact them, now wouldn't that be a revolution. The "Long Tail" as described below, provides further considered thought in the area of Personalisation.
Suggested Interesting Reading - Personalisation
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The Long Tail
Why the Future of Business is Selling Less of More
by Chris Anderson
Review
"Different thinking, well implemented will provide different results. Devouring The Long Tail, is a great way to start absorbing and applying as appropriate, different thinking to your business."
- David Brown - Managing Director, Human Equity. |
Readers Trends 08
As mentioned, the above are Trends, as we see them in 2008.
We welcome your thoughts such that we compile the Readers Trends 08, which we propose to publish in Business Topics, 7 February 2008. Two, three, four or more Trends as you see them are welcomed, as is comment and debate on the Human Equity Trends 08.
An email to Vikki Stewart - Practice Manager would be fantastic.
Enjoy your business and best wishes for a different and successful 2008.
David Brown
Managing Director
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